AI-Driven Recruitment: OneSignal's Success with Celential.ai
Technology Category
- Analytics & Modeling - Machine Learning
- Infrastructure as a Service (IaaS) - Virtual Private Cloud
Applicable Industries
- Equipment & Machinery
- Oil & Gas
Applicable Functions
- Procurement
Use Cases
- Personnel Tracking & Monitoring
About The Customer
OneSignal is a San Mateo-based customer messaging and engagement platform that enables companies to build meaningful connections with their customers by sending time-optimized and personalized messages. Founded in 2015 by app developers, OneSignal simplifies and democratizes a wide range of tools for different development environments. The company places a higher focus on candidates’ actual capabilities rather than their educational backgrounds and welcomes unique perspectives brought by diverse experiences. Despite being a market-leading service, OneSignal was facing challenges in quickly developing an extensive talent pipeline of engaged and high-quality candidates.
The Challenge
OneSignal, a customer messaging and engagement platform, was facing a significant challenge in filling critical engineering roles. Despite being a market-leading service, the company struggled to develop an extensive talent pipeline of engaged and high-quality candidates. OneSignal's hiring approach focuses more on candidates' capabilities rather than their educational backgrounds, and they value the unique perspectives brought by diverse experiences. However, using popular professional networks and recruiting channels, they found it difficult to find suitable candidates that met their specific requirements.
The Solution
OneSignal partnered with Celential.ai, a company that offers an AI-driven, human-assisted Virtual Recruiter service. Celential.ai worked directly with OneSignal’s in-house recruiters to deliver a strong pipeline of engineering candidates with diverse educational backgrounds and experiences. Starting from the first week, Celential provided an active pipeline of qualified candidates. Within three months of the partnership, Celential helped OneSignal make four critical hires, including senior and staff level engineers. Additionally, Celential augmented OneSignal's own talent sourcing and outreach, contributing to a 65% increase in warm engineering candidates. This allowed recruiters to focus more on other important recruitment initiatives, leading to a higher return on investment.
Operational Impact
Quantitative Benefit
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