Agent Provocateur Halves Website Loading Times Globally with CDNetworks
Company Size
200-1,000
Region
- America
- Asia
- Europe
Country
- Australia
- China
- United Kingdom
- United States
Product
- Content Acceleration
- Dynamic Web Acceleration
- Cloud Storage
- Cloud DNS
Tech Stack
- Content Delivery Network
- Cloud Storage
- Cloud DNS
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Customer Satisfaction
- Revenue Growth
Technology Category
- Infrastructure as a Service (IaaS) - Cloud Computing
- Infrastructure as a Service (IaaS) - Cloud Storage Services
Applicable Industries
- Retail
Applicable Functions
- Business Operation
- Sales & Marketing
Use Cases
- Retail Store Automation
- Supply Chain Visibility
Services
- Cloud Planning, Design & Implementation Services
- System Integration
About The Customer
Founded in 1994, Agent Provocateur is a premium British lingerie retailer with over 60 stores in 13 countries, including Italy, Spain, USA, Russia, Kuwait, and China. The company is known for its luxury underwear, but it also sells sleepwear, hosiery, swimwear, clothes, and accessories. More recently, it expanded to include a fragrance line plus a selection of beauty products and cosmetics. Despite being a global brand, Agent Provocateur’s operations are UK based, which made it difficult to provide customers around the world with a consistent online shopping experience.
The Challenge
Agent Provocateur, a premium British lingerie retailer, was facing a challenge with its global online footprint. As the company expanded, site latency became an issue, particularly for customers outside the UK, including those in the US, China, and Australia. Localized webpages were taking too long to load, a problem that was exacerbated during peak shopping times and sales. The company realized that to attract new customers and grow in its key target markets, it needed to ensure that it wasn’t compromising on its website performance. Deploying multiple locally hosted sites would be too complicated and require significant resources, leading the company to decide that a content delivery network partner would provide the best solution.
The Solution
After reviewing a number of solutions from key competitors, Agent Provocateur chose CDNetworks’ Content Acceleration, Dynamic Web Acceleration, Cloud Storage, and Cloud DNS services to run multiple sites globally from a single location. The company offloaded 80% of the website content to CDNetworks to accelerate website performance globally. By delivering images from edge servers across various locations, the website load times were more than halved. The service also ensures website availability by minimizing the risk of disruption and downtime. CDNetworks is also well-positioned to help Agent Provocateur break into the Chinese market, with the China Acceleration solution. This includes a robust content distribution infrastructure across 25 PoPs in mainland China, and the British lingerie retailer will also benefit from CDNetworks’ vast experience and strong knowledge of the local market, including strict content regulations.
Operational Impact
Quantitative Benefit
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