AE Home Group uses PieSync to keep Podio, RingCentral, ActiveCampaign and Constant Contact in sync.
Customer Company Size
SME
Region
- America
Country
- United States
Product
- PieSync
- Podio
- RingCentral
- ActiveCampaign
- Constant Contact
Tech Stack
- CRM
- Marketing Automation
- Email Marketing
- Intelligent Syncing
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Customer Satisfaction
- Productivity Improvements
- Digital Expertise
Technology Category
- Application Infrastructure & Middleware - Data Exchange & Integration
- Platform as a Service (PaaS) - Connectivity Platforms
Applicable Functions
- Sales & Marketing
Services
- System Integration
- Data Science Services
About The Customer
AE Home Group helps people buy and sell homes. They are problem solvers and have been trusted to handle some of the most complicated real estate transactions in Maryland. AE Home Group gathers experienced realtors based in Maryland, USA. Jeff Miller is one of them.
The Challenge
AE Home Group is a business based on Customer Data management. Their addvalue to the market is their capability to adjust to their clients’ particular situations and needs. That’s why their customers’ categories go from broad segments as “Retirement House” or “Growing Families” to specific segments such as “Military Relocation”, “Inheritance House” or “Luxury Buyer”. A big challenge for them is to reach out to all of these segments with the customised attention they offer each and every customer.
The Solution
While it is true that nowadays digital communication is the most efficient way to communicate marketing messages, when it comes to selling a house at some point there is a need for a human voice on the other side of the phone. That’s why on the homepage of AE Home Group, you can fill in your information to receive a phone call, or you can directly dial their number. That’s where RingCentral steps in. But that’s only a part of the whole structure. This Real Estate Agency uses Podio as a CRM, ActiveCampaign as a Marketing Automation tool and Constant Contact for Email Marketing. Before PieSync, it was a real hassle for AE Home Group to manage contact data. They had leads coming from their website on Podio and leads coming from emails on Constant Contact. Plus, they had the information collected by RingCentral. They constantly had to import and export customer data from one app to the other. Jeff says that the company is particularly benefiting from two of PieSync’s features: the possibility to share the connection with the team and Intelligent Syncing. He explains that the success of their Email Marketing Campaigns is due to the fact that they have identified what moves each one of their customer segments. His team sends personalized emails to each category of customer from Constant Contact. Keeping these segments in sync in each app is only possible thanks to the Intelligent Syncing engine, that enables them to choose how to categorize their contacts before they are synced.
Operational Impact
Quantitative Benefit
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