Adventures' Efficiency Boost through Process Integration and Automation

Adventures is a Latin American company that builds and scales its own brands in partnership with celebrities. The company is creating an extensive brand ecosystem of creative, influence, e-commerce, and technology products and services across the consumer journey. As a company that values creativity, Adventures faced the challenge of standardizing its processes without limiting the creativity and independence of its teams. In 2021, the company began to expand rapidly, leading to an increase in customers and accounts to be managed. This expansion prompted the company to focus on improving the efficiency of its operations.

Adventures, a rapidly expanding Latin American brand ecosystem, faced the challenge of standardizing its processes without stifling creativity. As the company grew, it became increasingly difficult to manage customer accounts and maintain operational efficiency. The back office departments, including Purchasing, Finance, People, Management, Culture (Human Resources), IT, and Legal, were receiving requests through various channels, such as Slack, email, and verbal communication. This lack of structure led to several issues, including incomplete information in requests, inability to measure the Service Level Agreement (SLA) of each request, risk of losing or forgetting requests, and lack of clarity for requesters about the status of their requests. To address these issues, Adventures formed a committee to evaluate market platforms that could streamline and automate their processes.

After testing several vendors, Adventures chose Pipefy as the central platform to host the company's processes. The platform's process automation and integration capabilities were key factors in this decision. Initially, Pipefy was deployed in the HR, Finance, and IT departments. The IT department, which had previously used a helpdesk tool, was convinced by Pipefy's automation and integration capabilities to adopt it. The People and Management team, despite using other tools, had several manual processes that lacked control and centralization. With Pipefy, they were able to implement processes for admission, employee onboarding, freelance professionals recruitment, and HR requests. The IT department centralized all IT requests in Pipefy, receiving them via standardized online forms. The Finance department implemented almost all of its processes in Pipefy, including purchasing, accounts payable, and reimbursement requests.

• The implementation of Pipefy brought significant improvements to Adventures' operations. The company was able to centralize all request forms in a single place on the company’s intranet, bringing much more organization to processes. This allowed each team to start controlling the SLA of their processes, which was not possible before due to the disorganized nature of request reception. The Finance team was able to gather the documentation and the history of requests into one place, which was among the most important gains in this period. The IT team also noticed a significant improvement in the quality of work. Despite these improvements, Adventures continues to seek further efficiency, with plans to automate more processes in the HR team, reduce the SLA to 8 hours in the IT team, and achieve integration between Pipefy and Netsuite in the Finance team.

• 23 active processes managed at Pipefy, with the number still increasing.

• Saved an average of 1,700 hours per month through automation.

• Reduced the average SLA from 48 hours to 16 hours in the IT department.