Advanced analytics help bank provide personalized loan offers even while automating its loan-approval process
Customer Company Size
Large Corporate
Region
- Europe
Country
- Poland
Product
- IBM Power 720 AIX Solution Edition
- IBM Power 730 AIX Solution Edition
- IBM Operational Decision Manager
Tech Stack
- IBM Global Business Services — Application Innovation Services
- IBM Global Technology Services — Integrated Technology Services
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Customer Satisfaction
- Revenue Growth
- Productivity Improvements
Technology Category
- Application Infrastructure & Middleware - API Integration & Management
Applicable Industries
- Finance & Insurance
Applicable Functions
- Sales & Marketing
- Business Operation
Use Cases
- Predictive Quality Analytics
- Predictive Replenishment
Services
- Cloud Planning, Design & Implementation Services
- Data Science Services
About The Customer
ING Bank Śląski is part of the ING Group, which established operations in Poland in 1991. Based in Katowice, the bank has 7,000 employees and 365 branches. It offers retail and wholesale banking to individuals and corporations. The bank is committed to retaining its competitive position as a modern credit bank and is constantly looking for ways to improve its services and offerings. The bank's focus is on providing a responsive, multichannel loan-application system that can quickly and efficiently process loan applications.
The Challenge
ING Bank Śląski, part of the ING Group, needed a more responsive, multichannel loan-application system to retain its competitive position as a modern credit bank. The bank was also concerned about the time to market for new products and promotions and the time to cash for approved loans. The bank wanted a system that could not only approve or deny credit in near-real time but also analyze a customer’s profile so that the bank could customize the final loan. The solution also needed to allow the bank to simulate and create the optimal requirements for new loan products before launch, speeding time to market and helping maximize revenue for the bank.
The Solution
ING Bank Śląski implemented a rules-based loan-application system using IBM Power 720 AIX Solution Edition, IBM Power 730 AIX Solution Edition, and IBM Operational Decision Manager. The system was designed to approve or deny credit in near-real time and to analyze a customer’s profile so that the bank could customize the final loan. The solution also allows the bank to simulate and create the optimal requirements for new loan products before launch, speeding time to market and helping maximize revenue for the bank. The implementation of the solution was supported by IBM Global Business Services — Application Innovation Services and IBM Global Technology Services — Integrated Technology Services.
Operational Impact
Quantitative Benefit
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