AdSocial's Innovative IoT Solution for Swan Valley Visitor Center

The customer in this case study is the Swan Valley Visitor Center, a popular tourism region in Western Australia. The center was looking for a way to modernize and digitize their paper-trail map for a family rally event. They wanted to create an engaging and interactive experience for tourists, while also collecting their email addresses for future promotions. The Swan Valley Visitor Center is forward-thinking and open to innovative solutions, as evidenced by their willingness to trial the Treasure Hunt bot developed by AdSocial. They are committed to enhancing the visitor experience and connecting with tourists in meaningful ways.

AdSocial, a creative social media and digital marketing agency based in Western Australia, was tasked with the challenge of modernizing and digitizing the paper-trail map for a family rally event for the Swan Valley Visitor Center, a popular tourism region. The goal was to create an engaging and interactive experience for tourists, while also collecting their email addresses for future promotions. The challenge was to create a solution that would not only enhance the visitor experience but also provide a platform for the Swan Valley Visitor Center to connect with tourists and promote future events. The solution needed to be innovative, user-friendly, and capable of capturing the interest of a wide range of tourists.

AdSocial, led by Amberlea Henriques, developed the first “treasure hunt” bot for the Swan Valley Visitor Center. The bot guided users through the beautiful food & wine region, connecting tourists with local venues and destinations, and collected their email addresses for future promotions. The bot was designed to be interactive and engaging, providing a unique experience for tourists. The Swan Valley Visitor Center agreed to a three-month trial of the Treasure Hunt bot. During the trial, the bot was activated by nearly 1,000 people, with an 89% click-through rate from the ad to activation, and an 81% conversion rate for email address collection. The bot also received a 97% positive review rate from users. AdSocial also ran targeted click-to-Messenger ads and used the Facebook Comments Growth Tool to drive traffic into the bot. Once someone tapped into the Messenger conversation, they were given an overview of the treasure hunt and could choose to participate via a paper trail or their mobile data.

• The implementation of the Treasure Hunt bot by AdSocial resulted in a significant enhancement of the visitor experience at the Swan Valley Visitor Center. The bot provided an engaging and interactive experience for tourists, guiding them through the region and connecting them with local venues and destinations. The bot also served as an effective tool for collecting email addresses for future promotions, helping the Swan Valley Visitor Center to build a database of potential visitors for future events. The success of the bot led to the Swan Valley Visitor Center extending their contract with AdSocial for a 12-month minimum. The positive reviews received by the bot also helped to boost the reputation of the Swan Valley Visitor Center, contributing to increased interest and visitation.

• Nearly 1,000 people activated the bot during the three-month trial period.

• 89% click-through rate from the ad to bot activation.

• 81% conversion rate for email address collection.