Case Studies > Adrian McGregor: Fixing His Sights on the Future of Our Cities

Adrian McGregor: Fixing His Sights on the Future of Our Cities

Customer Company Size
SME
Region
  • Pacific
Country
  • Australia
Product
  • Vectorworks Landmark
Tech Stack
  • Building Information Modeling (BIM)
  • GIS Data Integration
Implementation Scale
  • Enterprise-wide Deployment
Impact Metrics
  • Environmental Impact Reduction
  • Customer Satisfaction
  • Innovation Output
Technology Category
  • Application Infrastructure & Middleware - Data Visualization
  • Functional Applications - Remote Monitoring & Control Systems
Applicable Industries
  • Cities & Municipalities
  • Construction & Infrastructure
Applicable Functions
  • Facility Management
  • Quality Assurance
Use Cases
  • Smart City Operations
  • Building Automation & Control
Services
  • System Integration
  • Data Science Services
About The Customer
McGregor Coxall is a landscape architecture and urban design firm based in Sydney, Australia, founded by Adrian McGregor. The firm focuses on sustainable design in public domains and urban settings, aiming to improve urban life quality. McGregor Coxall has completed projects in six nations and is known for its regenerative approaches that advance site ecology. The firm collaborates with various stakeholders, including communities, authorities, and developers, to create harmonious and sustainable urban environments. McGregor also founded The Biocity Studio, a research group that compares global cities based on various metrics to promote sustainable urbanism.
The Challenge
McGregor Coxall faced the challenge of transforming the 200-year-old Parramatta Road in Sydney, Australia, which was heavily trafficked and considered an eyesore. The road, handling over 80,000 vehicles daily, divided the city and required a comprehensive strategy to revitalize it. The project demanded a big-picture view of the city, addressing transportation, housing, urban ecology, habitat, economy, and citizens' health. The team needed to develop a systematic workflow to manage the massive scale of the project efficiently.
The Solution
To address the challenge, McGregor Coxall utilized Vectorworks Landmark software to import GIS data, widen the road, and create a full 3D model of the 23 km stretch. The team implemented a systematic workflow, customizing layer and class names during the concept phase to streamline the transition to design and development. This approach allowed for instant conversion of drawings into working documents, saving significant time. They also built standard details in the office to match specifications, ensuring tight integration of work. By employing Building Information Modeling (BIM) techniques, they linked worksheets to the plant database and auto-generated material schedules. This flexible workflow and efficient tools enabled the team to complete the extensive project with just one Vectorworks file.
Operational Impact
  • The project transformed Parramatta Road from a 'traffic sewer' into a revitalized urban corridor, improving the aesthetic and functional aspects of the area.
  • The systematic workflow and use of BIM techniques allowed for efficient project management, saving time and resources.
  • The integration of GIS data and 3D modeling provided a comprehensive view of the project, facilitating better decision-making and planning.
  • The project demonstrated McGregor Coxall's capability to handle large-scale urban design projects, enhancing their reputation in the industry.
  • The success of the project contributed to the firm's recognition, including awards from Topos Magazine and the Australian Institute of Landscape Architects.
Quantitative Benefit
  • The project handled over 80,000 vehicles daily, improving traffic flow and reducing congestion.
  • The firm was ranked 12th out of 4,000 small businesses in Australia by Telstra Business Awards.

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