adidas Group implements Manhattan solutions to support global distribution operations
Company Size
1,000+
Region
- America
- Asia
- Europe
Country
- Germany
- United Kingdom
- United States
Product
- Warehouse Management for Open Systems
- Supply Chain Intelligence
- Labour Management
- Slotting Optimisation
Tech Stack
- ERP
- Conveyors
- Sorters
- Put-to-Light
- Radio-frequency
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Customer Satisfaction
- Digital Expertise
- Productivity Improvements
Technology Category
- Functional Applications - Enterprise Resource Planning Systems (ERP)
- Functional Applications - Remote Monitoring & Control Systems
- Functional Applications - Warehouse Management Systems (WMS)
Applicable Industries
- Apparel
- Consumer Goods
- Retail
Applicable Functions
- Business Operation
- Logistics & Transportation
- Warehouse & Inventory Management
Use Cases
- Inventory Management
- Process Control & Optimization
- Supply Chain Visibility
- Warehouse Automation
Services
- Software Design & Engineering Services
- System Integration
- Training
About The Customer
The adidas Group is a global leader in the sporting goods industry, offering a broad range of products across three core segments: adidas, Reebok, and TaylorMade-adidas Golf. Headquartered in Herzogenaurach, Germany, the company operates multiple distribution centers worldwide, including significant facilities in Spartanburg, South Carolina, USA; Manchester, United Kingdom; and Seoul, South Korea. The company is known for its innovative products and strong brand presence in the market. With a focus on enhancing its global distribution operations, the adidas Group aims to maintain its competitive edge and meet the growing demands of its diverse customer base.
The Challenge
The adidas Group, a global leader in the sporting goods industry, faced the challenge of improving its supply chain systems platform across all its brands. The company needed a solution that could handle the increased complexity of its global distribution network, manage labels of different brands, and address the many variables associated with the distribution of sporting goods on a global scale. The goal was to standardize the distribution systems model, enhance supply chain control and visibility, and improve inventory accuracy across its distribution centers in the USA, Europe, and Asia.
The Solution
To address its supply chain challenges, the adidas Group selected Manhattan Associates' Distribution Management solutions for implementation at three strategic sites in the USA, Europe, and Asia. The company purchased several components of Manhattan’s Distribution Management suite, including Warehouse Management for Open Systems, Labour Management, Slotting Optimisation, and Supply Chain Intelligence. The project was managed by a combination of adidas Group’s internal team and consultants from Manhattan Associates, with coordination from the IT headquarters in Germany. The implementation involved integrating Manhattan Associates’ software with the control systems managing the on-site material handling equipment (MHE) at the highly automated distribution centers in the UK and USA. Despite the complexity, the implementations were completed on time, with only minor configuration changes needed during the live testing phase.
Operational Impact
Quantitative Benefit
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