Grammarly > Case Studies > Achieving Consistent Writing Across Teams: A Case Study on Zapier's Use of Grammarly Business

Achieving Consistent Writing Across Teams: A Case Study on Zapier's Use of Grammarly Business

Technology Category

Analytics & Modeling - Real Time Analytics

Applicable Industries

Cement
Equipment & Machinery

Applicable Functions

Procurement

Use Cases

Real-Time Location System (RTLS)
Track & Trace of Assets

About The Customer

Zapier is a company that helps customers connect thousands of apps through customized, automated processes. As the organization grew, it faced challenges in maintaining consistency in its written communication due to the increasing number of documents and style guides used across teams. The company had specific branded terms and partner names that needed to be used consistently and correctly, requiring a robust writing and editing process. However, team members found it challenging to maintain a single source of truth, often having to take time to fix errors during the editing process.

The Challenge

Zapier, a company that helps customers connect thousands of apps through customized, automated processes, faced a challenge in maintaining consistency in their written communication. As the company grew, the number of documents and style guides used across teams increased, leading to confusion about which information was accurate and updated. The company had specific branded terms and partner names that needed to be used consistently and correctly, requiring a robust writing and editing process. However, team members found it challenging to maintain a single source of truth. During the editing process, team members often had to take time to fix errors, especially with partner names, as mistakes could diminish trust, deteriorate relationships, and create additional editing work if not addressed before publishing.

The Solution

Janine Anderson, Managing Editor at Zapier, turned to Grammarly Business to solve these challenges. She created a company style guide within the administrative panel of their Grammarly Business account, which consisted of custom rules. These rules ensured that team members received writing suggestions based on branded terms, partner names, and stylistic choices specific to Zapier guidelines. Janine consolidated the existing style guides into one place, creating a living and dynamic style guide that provides suggestions in real time. Grammarly Business also offered seamless integration with the core tools used by Janine’s team, serving up suggestions in Google Docs, Gmail, and Quip. It also worked in Help Scout, Zapier’s customer support solution, providing style guide suggestions instantly.

Operational Impact

Implementing a style guide from Grammarly Business has helped Zapier improve consistency in written communication across the team. The real-time suggestions from Grammarly Business have saved time for editors who can rely on it to meticulously check every term. Following the team’s first use of the style guide feature, 92% said they wanted to retain access. Now, content creators across multiple teams are using Grammarly Business. The dynamic nature of the style guide feature ensured that Zapier team members received suggestions the moment they needed them. This has helped the brand look good and build confidence with its customers and partners.

Quantitative Benefit