AccorHotels Hosts Digital Transformation
Company Size
1,000+
Region
- Europe
Country
- France
Product
- TIBCO ActiveMatrix BusinessWorks™
- TIBCO Enterprise Message Service™
- TIBCO Spotfire®
Tech Stack
- TIBCO ActiveMatrix BusinessWorks™
- TIBCO Enterprise Message Service™
- TIBCO Spotfire®
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Customer Satisfaction
- Digital Expertise
- Productivity Improvements
Technology Category
- Analytics & Modeling - Real Time Analytics
- Platform as a Service (PaaS) - Connectivity Platforms
- Platform as a Service (PaaS) - Data Management Platforms
Applicable Functions
- Business Operation
- Sales & Marketing
Services
- Cloud Planning, Design & Implementation Services
- System Integration
About The Customer
AccorHotels Group is a digital pioneer and world leader in travel and lifestyle, offering unique experiences at more than 4,100 hotels and resorts and more than 2,500 exceptional private residences. The group operates using 20 brands in 95 countries. As a major player in the hospitality industry, AccorHotels is committed to providing top-notch services and experiences to its customers. The company embarked on a significant digital transformation journey to enhance its service offerings, improve customer experience, and streamline its operations. This transformation was crucial for maintaining its competitive edge in the rapidly evolving digital landscape.
The Challenge
In 2014, AccorHotels began its €225 million digital transformation. The company was struggling with a best-of-breed IT environment made up of many developments, all of which were integrated with strong dependencies. The difficulties in bringing together Oracle and Salesforce applications illustrated the limitations of point-to-point integrations. To support the development of new services and deal with the growth in transaction volumes, IT needed to address four issues: simplification of both technical architecture and service ergonomics, openness of services for easy partner integration, scalability to cope with increasing load levels, and modularity to enable a truly service-oriented architecture.
The Solution
AccorHotels evaluated various integration solutions and chose TIBCO ActiveMatrix BusinessWorks™, TIBCO Enterprise Message Service™, and TIBCO Spotfire®. The decision was based on the quality and performance of TIBCO's solutions. TIBCO Professional Services supported the implementation, ensuring maximum value from the system. The integration platform allowed AccorHotels to move from developing new flows for each need to reusing existing services. This shift was facilitated by a consistent approach to formulating and meeting needs. The platform's deployment and the team's efforts enabled a modular system that could execute business processes efficiently and limit the impact of new requirements. The integration capabilities also allowed AccorHotels to push data to the cloud and retrieve insights, benefiting the Group's partners.
Operational Impact
Quantitative Benefit
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