Accelerating Time-to-Market with IoT in Bros Manifatture's Jewelry and Watch Design
Technology Category
- Wearables - Watches, Gloves & Wrist Computers
Applicable Industries
- Apparel
- Consumer Goods
Applicable Functions
- Product Research & Development
Use Cases
- Construction Management
- Construction Site Monitoring
About The Customer
Bros Manifatture started in the late 1970s as a maker of handcrafted watch straps. Since the 1980s, it has been a leader in high-quality products, all Made in Italy with rigorous standards and now carried by all the finest retailers. In 2002, the company launched the Brosway jewels line of steel fashion jewelry, with distinctive designs that were very favorably received. The production of jewelry eventually grew to become the company’s core business, to which a range of watches was added in 2006. The company's rapid growth prompted the creation of a Styling Centre to foster new talents internally.
The Challenge
Bros Manifatture, a leading maker of handcrafted watch straps and high-quality products since the late 1970s, faced a significant challenge in reducing the time-to-market for over 200 new products created each year. The company, which expanded into the production of steel fashion jewelry and watches, needed to offer flexibility and accuracy to its designers. The market of fashion watches and jewelry demands the introduction of new models each year, necessitating a continual search for fresh and novel ideas. The company's rapid growth, from 18 to 24 million euros in 2007, led to the creation of a Styling Centre to foster new talents internally. However, with dozens of new jewelry and watch models launched each year, it was crucial that the software tools adopted not only expedite the time-to-market of products but also stimulate and liberate the creativity of the designers.
The Solution
After evaluating different products on the market, Bros Manifatture identified solidThinking Evolve as the solution best suited to meet all the company's needs. This tool allows for the exploration of design concepts that can move seamlessly into production. Thanks to its exclusive construction history feature, solidThinking Evolve enables unlimited alternative designs to be explored, stimulating the creativity of designers while simultaneously ensuring the accuracy required to move directly into production. The use of solidThinking Evolve as its principal design and styling tool has provided Bros a series of significant benefits, enabling it to design any type of shape, explore limitless styling alternatives, and stimulate the creativity of the entire team. It also allows the developed designs to be sent directly into production, thanks to the high modeling accuracy.
Operational Impact
Quantitative Benefit
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