Information Builders > Case Studies > AAA Ohio Drives Membership Analytics With WebFOCUS

AAA Ohio Drives Membership Analytics With WebFOCUS

Company Size

1,000+

Region

America

Country

United States

Product

WebFOCUS
Portal
AppStudio
Education Services
Professional Services

Tech Stack

Business Intelligence
Data Visualization
Analytics

Implementation Scale

Enterprise-wide Deployment

Impact Metrics

Cost Savings
Customer Satisfaction
Productivity Improvements

Technology Category

Analytics & Modeling - Predictive Analytics
Analytics & Modeling - Real Time Analytics
Application Infrastructure & Middleware - Data Visualization

Applicable Industries

Automotive
Finance & Insurance

Applicable Functions

Business Operation
Sales & Marketing

Use Cases

Fleet Management
Real-Time Location System (RTLS)

Services

Data Science Services
System Integration
Training

About The Customer

AAA Ohio Auto Club is an independent affiliate of the American Automobile Association. The organization provides automotive, travel, insurance, and financial services to its 57 million members nationwide. AAA Ohio Auto Club also advocates for its members on traffic safety and government affairs-related issues. The organization manages data from its travel services, automotive repair shops, financial, insurance, roadside assistance, and other services in a variety of siloed operational systems.

The Challenge

AAA Ohio Auto Club was struggling with data management due to siloed operational systems. The organization was unable to use data strategically or gain a consolidated view of business operations. Managers were using Microsoft Excel spreadsheets to track business metrics, but it was difficult to generate a consolidated view of the operation. The organization was receiving more data and trying to review it with tools like Excel and Tableau, but they couldn't report quickly and accurately with the data. The BI licensing structure was also a challenge for them.

The Solution

AAA Ohio Auto Club decided to replace inefficient reporting tools with a comprehensive BI platform that integrates and visualizes data. They chose Information Builders’ WebFOCUS business intelligence (BI) and analytics platform to create a self-service analytic environment. This platform helps employees to visualize the data they need to effectively perform their jobs. The BI strategy of AAA Ohio is to create customized portals for various parts of its operation, allowing users to select, visualize, and drill into the data they need. WebFOCUS provides a flexible environment for users to access content and display it through their choice of dashboards, charts, graphs, maps, and interactive InfoApps. This self-service access to information significantly minimizes reliance on the BI group for reporting since users are empowered to access and analyze data themselves.

Operational Impact

Knowledge and insight are truly pervasive across the organization.
AAA Ohio Auto Club increased customer satisfaction, responds quickly to problems, improved efficiency, and reduced the cost of reporting and analytics.
WebFOCUS has shortened the learning curve for users.
Having a self-service BI environment increases efficiency throughout the organization.
WebFOCUS fleet portal has been invaluable for performance review purposes and driver satisfaction ratings.

Quantitative Benefit