A vibrant ING employee platform designed for sharing positive content
Customer Company Size
Large Corporate
Region
- Europe
- Asia
- America
Country
- Netherlands
- Philippines
- Poland
- Singapore
- United Kingdom
Product
- ING Share It
- Firstup
Tech Stack
- Analytics Programs
- Gamification Component
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Brand Awareness
- Customer Satisfaction
- Employee Satisfaction
- Digital Expertise
Technology Category
- Platform as a Service (PaaS) - Connectivity Platforms
- Analytics & Modeling - Predictive Analytics
- Functional Applications - Enterprise Resource Planning Systems (ERP)
Applicable Industries
- Finance & Insurance
Applicable Functions
- Sales & Marketing
- Business Operation
Services
- System Integration
- Training
About The Customer
ING is a Dutch multinational banking and financial services corporation with a significant global presence. The company operates in 26 countries and employs approximately 56,000 people. ING offers a wide range of services, including retail and wholesale banking, investment banking, asset management, and insurance. The company is known for its focus on innovation, sustainability, and customer-centric solutions. With a strong commitment to enhancing employee experience and engagement, ING has been proactive in adopting digital tools and platforms to foster a positive work environment and improve internal and external communications.
The Challenge
ING, a Dutch multinational banking and financial services giant, faced the challenge of effectively disseminating positive content about the company’s products, webinars, planning tools, and employee experiences across its global workforce. The need for a unified platform became more pressing as online audiences grew more eager for trustworthy news, especially during the COVID-19 pandemic. The company sought a solution that would not only centralize this information but also encourage employees to share it on social media, thereby boosting external communications and social advocacy. Additionally, ING wanted to track and analyze employee engagement to refine their content strategy and maximize the platform's impact.
The Solution
To address these challenges, ING partnered with Firstup to develop and support the ING Share It platform. This platform serves as a centralized hub where employees can find and share positive content about the company. The content includes information from public domains and third parties, typically posted by ING on social media platforms like Twitter, LinkedIn, Facebook, and Instagram. The platform is designed to be user-friendly, allowing employees to access it anytime, anywhere, on both mobile and desktop devices. To encourage participation, ING Share It incorporates a gamification component that rewards employees for their engagement activities, such as likes, comments, and shares. This gamification element includes points that can be redeemed for useful prizes, fostering a sense of competition and community among employees. The platform also features analytics programs from Firstup to track adoption, viewership, and audience engagement, helping ING refine its content strategy and boost external communications.
Operational Impact
Quantitative Benefit
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