A Smooth Transition to the Cloud
Company Size
11-200
Region
- America
- Asia
- Europe
Country
- Hong Kong
- United Kingdom
- United States
Product
- Brickstream 2200
- BehaviorIQ™ software
- iland 10Ghz Managed Resource Cloud package
Tech Stack
- VMware
- Cloud Infrastructure
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Cost Savings
- Productivity Improvements
Technology Category
- Analytics & Modeling - Real Time Analytics
- Infrastructure as a Service (IaaS) - Cloud Computing
Applicable Industries
- Retail
- Security & Public Safety
Applicable Functions
- Business Operation
- Sales & Marketing
Use Cases
- Edge Computing & Edge Intelligence
- Predictive Maintenance
- Real-Time Location System (RTLS)
Services
- Cloud Planning, Design & Implementation Services
- System Integration
About The Customer
Brickstream, with global headquarters in Atlanta, GA and offices based in the United Kingdom and Hong Kong, is an industry leader in stereo vision appliances. Founded in 2001, the company is committed to helping businesses effectively measure customer behavior in a brick and mortar setting, much like clickstream analytics provide in a software setting. Using cutting-edge technology to produce numerous in-store metrics, Brickstream quickly became a market leader in customer behavior analysis. The company’s flagship product, the Brickstream 2200, is a plug-and-play stereo video analytics appliance with its BehaviorIQ™ software built into the device. With over 10,000 devices deployed worldwide, the technology delivers counting, service, queuing, marketing, and other metrics for applications in retail, security, banking, transportation, and many other industries. Brickstream’s products and services are distributed via strategic channel partnerships across the globe. Its primary target market includes businesses wanting to learn about their customers’ behavior.
The Challenge
Brickstream’s infrastructure included physical hardware that was managed out of a colocation facility in Atlanta. The company was responsible for procuring hardware from a variety of vendors, applying critical maintenance updates, and performing hardware upgrades and repairs. This led to recurring warranties and maintenance fees which began to burden Brickstream. The company started considering moving to a virtual environment to alleviate the burden of managing a physical infrastructure. However, migrating from a traditional colocation facility to a VMware-leveraged virtual environment was a daunting task, especially for a relatively small company with limited IT resources. Another concern was cost. Brickstream had experienced firsthand the long-term pitfalls associated with buying and maintaining physical hardware. To utilize its IT dollars more effectively, the company realized that migrating to the cloud was the obvious choice.
The Solution
Brickstream evaluated five cloud providers including iland. iland’s key differentiator was its ability to provide a flexible, customizable solution that met the specific requirements of Brickstream. Brickstream selected an iland 10Ghz Managed Resource Cloud package that has allowed it to eliminate underutilized hardware, make efficient use of the new infrastructure and save $50,000 in hardware expenses. From the beginning, iland’s engineering team worked diligently to deploy Brickstream’s virtual environment. Scheduled discussions provided a Q & A format for Brickstream to get their questions answered. All questions were answered with obvious expertise. The transition from physical to virtual is expected to support the natural projected growth of the business. The physical infrastructure Brickstream managed prior to deployment was limited and naturally static, and only allowed for a certain percentage of growth.
Operational Impact
Quantitative Benefit
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