A publisher creates data-driven content with Analytics 360 and Data Studio
Company Size
1,000+
Region
- Asia
Country
- Japan
Product
- Google Analytics 360 Suite
- Google Data Studio
- Shonen Jump+ app
Tech Stack
- Data Visualization
- User Segmentation
- Real-time Monitoring
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Customer Satisfaction
- Productivity Improvements
Technology Category
- Analytics & Modeling - Big Data Analytics
- Analytics & Modeling - Real Time Analytics
Applicable Functions
- Business Operation
- Sales & Marketing
Use Cases
- Predictive Quality Analytics
- Real-Time Location System (RTLS)
Services
- Data Science Services
About The Customer
Shueisha is a major Japanese publishing company known for comics, magazines, and books. The brand’s immensely popular series, including NARUTO and DRAGON BALL, have resonated with audiences around the world. Alongside its print businesses, Shueisha has embraced the digital revolution. It now develops apps, including Shonen Jump+, which has been downloaded more than 8 million times and boasts over 2 million monthly active users. Shueisha uses the Google Analytics 360 Suite to measure the success of the Shonen Jump+ app by viewing data related to views and billing.
The Challenge
Shueisha, a major Japanese publishing company, has embraced the digital revolution by developing apps, including Shonen Jump+, which has been downloaded more than 8 million times and boasts over 2 million monthly active users. The company uses the Google Analytics 360 Suite to measure the success of the Shonen Jump+ app by viewing data related to views and billing. However, Shueisha wanted to make its data even easier to analyze. One of Shueisha’s main goals was to increase the number of active users. Shueisha also wanted to increase revenue by improving the lifetime value of their customers. In the past, generating a report at Shueisha’s typically took several weeks — employees either had to create reports manually or outsource the work.
The Solution
Shueisha partnered with e-Agency, a digital marketing provider, to integrate Google Data Studio to visualize its metrics through customized dashboards. After each episode was released on its app, the new dashboards showed key metrics such as views, likes, and active user rate. Data Studio gave the company the ability to see whether offering free titles contributed to more sessions and active users. Shueisha divided its users into three categories (core, regular, and light) with Data Studio, depending on how many times they visited the app. Data Studio also helped Shueisha segment users even further, based on factors ranging from age and gender, to what they bought and which titles they read. With the flexible and real-time visualization features in Data Studio, teams can instantly check the progress of company goals and the popularity of newly released episodes though views, likes, and active user rates.
Operational Impact
Quantitative Benefit
Case Study missing?
Start adding your own!
Register with your work email and create a new case study profile for your business.
Related Case Studies.
Case Study
Leading Tools Manufacturer Transforms Operations with IoT
Stanley Black & Decker required transparency of real-time overall equipment effectiveness and line productivity to reduce production line change over time.The goal was to to improve production to schedule, reduce actual labor costs and understanding the effects of shift changes and resource shifts from line to line.
Case Study
IoT Data Analytics Case Study - Packaging Films Manufacturer
The company manufactures packaging films on made to order or configure to order basis. Every order has a different set of requirements from the product characteristics perspective and hence requires machine’s settings to be adjusted accordingly. If the film quality does not meet the required standards, the degraded quality impacts customer delivery causes customer dissatisfaction and results in lower margins. The biggest challenge was to identify the real root cause and devise a remedy for that.
Case Study
Jaguar Land Rover Speeds Order-to-Cash Cycle
At Jaguar Land Rover, vehicles physically move around the facility for testing, configuration setting, rework and rectification, leading to a longer search time to get each vehicle to its next process facility. The main goal is to minimize the vehicles' dwell time between end of line and the delivery chain which was previously a manually intensive process. Jaguar Land Rover's goal was to build on the success of an earlier RFID project and improve the efficiency of delivering vehicles to meet dealer orders.
Case Study
Improve Postal Mail and Package Delivery Company Efficiency and Service
Postal mail and package delivery company wanted to replace legacy yard management system, increase inbound and outbound yard velocity, improve priority parcel delivery time and accuracy, reduce workload and overtime, reduce driver detention and measure performance and utilization of yard resources.
Case Study
Hospital Management Solution
The Oncology Diagnosis and Treatment Center of Brasov wanted to give patients as much freedom to roam as possible, while at the same time ensuring optimal patient safety and security. The centre was in need of an adequate wireless voice communication and messaging solution that would give patients the confi dence that medical staff is always on call, and reduce stress levels of nurses and doctors when called in case of urgent need.
Case Study
Worker Tracking & Safety Monitoring in Construction
One of the main challenges facing the technology was to create a network within underground tunnels and another was to provide products that can withstand harsh working environment. The team used amplifiers to enhance bandwidth and Litum produced IP67-rated hardware that is durable for harsh working conditions.
