7-Eleven Hawaii Now Powered by SMS Marketing!
Company Size
1,000+
Region
- America
Country
- United States
Product
- Trumpia’s software
Tech Stack
- SMS Marketing
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Customer Satisfaction
- Revenue Growth
Technology Category
- Application Infrastructure & Middleware - API Integration & Management
Applicable Industries
- Retail
Applicable Functions
- Sales & Marketing
Use Cases
- Demand Planning & Forecasting
Services
- Software Design & Engineering Services
About The Customer
7-Eleven Hawaii is a group of 62 locations of the world-renowned convenient store chain. They were looking for a digital marketing solution that could handle the volume of coupons they needed for all their locations. They wanted a quick and easy way to send promotions to all their customers, as paper coupons were proving to be a nuisance to remember and carry. They needed a solution that was easy to use and could handle the sheer volume of coupons they would need for all of their locations.
The Challenge
7-Eleven Hawaii wanted a quick and easy way to send promotions to all their customers, but paper coupons are a nuisance to remember and carry. 7-Eleven needed a digital marketing solution that was easy to use and could handle the sheer volume of coupons they would need for all of their locations.
The Solution
7-Eleven Hawaii first used Trumpia’s software for the Oahu locations. They created the mobile keyword “PROMOS.” This mobile keyword campaign gained over 3,700 sign-ups. Sending thousands of text promotions was easy, but they didn’t stop at simple messaging. With Trumpia's powerful automation technologies, they were able to boost coupon redemption rates by sending a reminder five days before coupon expiration to anyone who hadn’t redeemed it yet. After seeing the success of their campaign, they expanded it to all 62 locations.
Operational Impact
Quantitative Benefit
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