360 brand tracking assessment for a global PC vendor
Company Size
1,000+
Country
- Worldwide
Product
- 360 brand tracking assessment
Tech Stack
- Data Integration
- Data Visualization
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Brand Awareness
- Customer Satisfaction
Technology Category
- Analytics & Modeling - Data-as-a-Service
Applicable Functions
- Sales & Marketing
Services
- Data Science Services
About The Customer
The customer in this case study is a leading PC manufacturer. They operate in the Information Technology industry and have a global presence. The company was looking for a comprehensive solution to track their brand health metrics and compare them with their competition. They wanted to understand the reasons behind the consideration and non-consideration of their brand. The company was interested in a 360 approach to this study, which would be conducted in over 40 countries. The methodology they were interested in was based on quantitative primary research, supplemented with Market Intelligence/ Competitive Intelligence and social intelligence.
The Challenge
The client, a leading PC manufacturer, was looking to track unaided consideration and other brand health metrics for themselves and their competition. They wanted to assess the reasons for consideration and non-consideration. The challenge was to conduct a brand tracker study based on a 360 approach in over 40 countries. The core methodology was to be based on quantitative primary research, augmented with Market Intelligence/ Competitive Intelligence and social intelligence.
The Solution
Blueocean Market Intelligence provided a 360 brand tracking assessment for the client. The approach was based on their 360 Discovery method, which ensures the comprehensive use of all available structured and unstructured data sources. This approach brought together analytics, domain expertise, engineering, and visualization skills in harmony to provide strong decision support. The solution was accepted across the organization as the key brand health measure. It provided the client with a 360 view of their markets and competition, and improved customer acquisition, satisfaction, and retention.
Operational Impact
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