Solair started in Italy in 2011 with the observation that enterprise software severely lagged behind consumer software in affordability and simplicity. They have worked with customers in many industries including smart cities, manufacturing, industrial machinery and retail. Solair has recently begun to expand to do business mainly in Japan, Germany and the United States.“There are still many companies that don’t completely understand how to benefit from the potential advantages of connected products and they are looking for ready to use solutions that are quick to implement and bring measurable economic results,” said Martina Casani, Marketing Director, Solair. With a background in enterprise software, Solair now focuses on addressing business needs through end-to-end IoT solutions including an IoT Platform, a suite of IoT software modules and an IoT Gateway. “We started on the software side of IoT, but our customers were asking us for help on the hardware side,” said Casani. “We began to integrate an IoT Gateway in addition to software to help our customers from start to finish as they build an IoT application that collects data from the edge and brings it to the cloud.”