SearchKings Doubles Customer Base with Google Cloud Dataprep
Applicable Functions
- Sales & Marketing
Services
- Cloud Planning, Design & Implementation Services
About The Customer
SearchKings is a North American digital advertising agency that focuses on lead generation campaigns for small businesses in home services and professional services companies. They manage approximately $500,000 of digital spend every day and their core offerings revolve around the optimization of campaigns, attribution models, and data-driven decision making. They work with both small and large organizations and aim to provide solutions that can scale according to the needs of the organization. They use a data stack that includes Google Cloud, Google Cloud Dataprep, and BigQuery.
The Challenge
SearchKings, a digital advertising agency, faced three main challenges that they needed to address. The first challenge was the consolidation of data from different platforms, specifically Microsoft and Google, into a single view. This was crucial for them to have a comprehensive understanding of their data. The second challenge was leveraging data insights to better advise their customers regarding their investments. This was important for them to provide valuable advice to their customers and help them make informed decisions. The third challenge was enhancing their value proposition when working with larger organizations that required a flexible and scalable data feed as part of their solution. This was necessary for them to cater to the needs of larger organizations and provide them with a solution that could scale according to their needs.
The Solution
SearchKings managed approximately $500,000 of digital spend every day and needed to optimize their campaign, attribution models, and data-driven decision making. They engaged with Google Cloud Dataprep to build data flows that introduced proprietary KPIs leveraging data sets from various sources. This allowed them to consolidate data from different platforms into a single view, providing a comprehensive understanding of their data. They were also able to leverage data insights to better advise their customers regarding their investments. Furthermore, with Google Cloud Dataprep, SearchKings was able to combine award-winning technology and expertise to effectively support smaller organizations to implement new tools at scale. This helped them enhance their value proposition when working with larger organizations.
Operational Impact
Quantitative Benefit
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