Urbiotica > Case Studies > Parking at Shopping Centre Süd in Vienna, Austria

Parking at Shopping Centre Süd in Vienna, Austria

Technology Category

Infrastructure as a Service (IaaS)
Platform as a Service (PaaS) - Data Management Platforms

Applicable Industries

Buildings

Applicable Functions

Logistics & Transportation

Use Cases

Smart Parking

The Customer

Shopping City Süd (SCS)

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About The Customer

Shopping City Süd (SCS) is the shopping centre with the largest outdoor car park in Austria and among the largest in Europe with a surface area of 225,860 m2, more than 330 shops and 10,000 parking spaces.

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The Challenge

With an influx of more than 23 million people, visitors constantly had to deal with tremendous vehicle congestion in the parking area. This meant that they would waste a lot of time looking for a parking space and become more stressed, affecting their willingness to shop. This affected satisfaction in general and they ended up looking for better and quicker parking alternatives. SCS needed to resolve the situation urgently which was causing a decline in the influx of visitors to the Shopping Centre and harming the results of the points of sale.

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The Solution

End-to-end service In the smart city project developed in Shopping Centre Süd, we based our proposal on solutions that meet both the needs of parking manager, visitors and clients. We developed an end-to-end system that provides a complete service: 1. Sensing System 2. Data transmission elements 3. Software management platform

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Data Collected

Customer Satisfaction Score, Parking Availability, Traffic Congestion Levels, Vehicle Location Tracking

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Operational Impact

[Product Improvement - Market Opportunities]
Increase in the influx to the Shopping Centre.
[Financial Growth - Revenue]
Higher turnover in points of sale and more revenue for the Shopping Centre.
[Efficiency Improvement - Operation]
Reduces the time spent looking for a parking space and speeds up the vehicle flow.

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Quantitative Benefit

12 Million Euros (almost) in savings.
100 information panels directing the traffic and 3500 parking spot, could accommodate 22 millions customers.

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