[x+1] Enables Real-Time Personalized Marketing Interactions Across Multiple Channels with the Aerospike
公司规模
1,000+
地区
- America
国家
- United States
产品
- Aerospike NoSQL Database
- [x+1] Origin Platform
- POE™ Real-Time Decision Engine
技术栈
- NoSQL Database
- Web Services APIs
- Advanced Analytics
- Solid-State Drives (SSDs)
实施规模
- Enterprise-wide Deployment
影响指标
- Customer Satisfaction
- Digital Expertise
- Productivity Improvements
技术
- 分析与建模 - 预测分析
- 应用基础设施与中间件 - 数据交换与集成
- 基础设施即服务 (IaaS) - 云存储服务
适用行业
- 零售
- Software
适用功能
- 商业运营
- 销售与市场营销
用例
- 实时定位系统 (RTLS)
服务
- 云规划/设计/实施服务
- 软件设计与工程服务
- 系统集成
关于客户
[x+1] is a company that specializes in delivering superior, personalized interactions across all digital touch points for businesses. Their cloud-based Origin platform combines an enterprise data management platform (DMP) with POE™, a patented real-time decision engine, Web services APIs, advanced analytics, and multi-channel execution capabilities. This enables companies to deliver the right message to the right consumer at the right time across multiple digital channels, including ad servers, content management servers, chat systems, email systems, and demand-side platforms (DSPs). The company has been recognized for its significant contributions to digital marketing efforts, notably being inducted into the JPMorgan Chase Hall of Innovation.
挑战
For [x+1], driving business value depends directly on the ability to use customer, behavioral and purchase data to consistently deliver relevant messages in real-time and in a format that is appropriate to the online channel being used by the customer. A central component of the [x+1] Origin platform is the ability to integrate with a company’s website to provide personalized audience targeting for each unique site visitor. The company initially deployed other databases to meet its complex performance demands, including a traditional relational database and a popular open source NoSQL system. However, both failed to meet critical access times or provide the reliable performance required. With a strong engineering team in place, [x+1] considered building its own solution but ultimately could not justify the cost.
解决方案
[x+1] decided to use the Aerospike NoSQL real-time database and key-value store to power its platform and support the high-value transactions that drive its business. The Aerospike database reliably processes some 4 TB of data and billions of user profiles and records across four [x+1] data centers in the United States. The company conducted a proof of concept pilot with the Aerospike database, which demonstrated predictable performance and sub-millisecond response times. The Aerospike team provided extensive support during the implementation phase, which convinced [x+1] to move into production with the database. Today, [x+1] deploys Aerospike clusters in each of its four data centers, managing 350 GB of unique real-time data and billions of objects. The database runs on standard Linux OS hardware and uses solid-state drives (SSDs).
运营影响
数量效益
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