OptConnect, a provider of managed end-to-end wireless solutions for devices such as ATMs, retail kiosks, and digital signage, identified an opportunity to expand its market by developing an affordable, easy-to-install cellular end device. The company envisioned Neo, a small, plug-and-play device that customers could use to quickly link their systems to the OptConnect service. The challenge was to create a small, sturdy, reliable device that could integrate OptConnect's sophisticated management software, thereby enabling the company to reach the largest possible market. The device needed to leverage modern, high-speed 4G LTE cellular data connectivity, while being simple and highly reliable.