Not-so-secret sauce: How CallRail + Unbounce became this agencyʼs recipe for success
Company Size
11-200
Region
- America
Country
- United States
Product
- CallRail
- Unbounce
- Call Tracking
- Conversation Intelligence
- Call Recording
Tech Stack
- AI-powered tools
- Speech recognition AI
- Smart Traffic
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Cost Savings
- Customer Satisfaction
- Productivity Improvements
Technology Category
- Analytics & Modeling - Predictive Analytics
- Analytics & Modeling - Real Time Analytics
- Application Infrastructure & Middleware - API Integration & Management
Applicable Industries
- Healthcare & Hospitals
Applicable Functions
- Business Operation
- Sales & Marketing
Use Cases
- Computer Vision
- Predictive Maintenance
- Real-Time Location System (RTLS)
Services
- Data Science Services
- System Integration
About The Customer
PatientClicks is a rapidly-growing digital marketing agency that focuses on physiotherapy clinics. The agency is led by Christian Krohn, its founder and CEO. The primary driver of their recent success is their unwavering belief in transparency. The agency manages around 500 Unbounce landing pages for its clients, linking every single one to CallRail. The ultimate measure of success for PatientClicks is increased patient bookings, with 70-80% of patient leads coming from calls. Therefore, having the right call tracking solution in place is critical for the agency.
The Challenge
PatientClicks, a rapidly-growing digital marketing agency focused on physiotherapy clinics, was in need of a solution that could provide transparency and actionable data to determine which marketing channels and strategies work best. The agency's success is measured by increased patient bookings, with 70-80% of patient leads coming from calls. Therefore, having the right call tracking solution in place was critical. Without the integration of CallRail and Unbounce, the agency would be in the dark, unable to identify which Unbounce variants drove those calls.
The Solution
The integration of CallRail and Unbounce has fueled the growth of PatientClicks and strengthened their client relationships. CallRail data and insights help PatientClicks determine which marketing channels and strategies work best. Unbounce landing page data is used to see which pages drive the most calls and bookings. Once PatientClicks uses metrics from CallRail and Unbounce to analyze booking rates, cost per lead, and keyword performance, they shift spend to the highest-performing campaigns. Smart traffic and A/B testing in Unbounce, combined with call data from CallRail, help PatientClicks achieve higher conversion rates across clients. The agency is able to determine which calls are most likely to become bookings.
Operational Impact
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