Case Studies > LexisNexis® Risk Solutions Partners with DAZN® to Combat Free Trial Abuse and Fraudulent Account Activity

LexisNexis® Risk Solutions Partners with DAZN® to Combat Free Trial Abuse and Fraudulent Account Activity

Customer Company Size

Large Corporate

Country

Austria
Brazil
Canada
Germany
Italy
Japan
Spain
Switzerland
United States

Product

ThreatMetrix
Digital Identity Network

Tech Stack

Digital Identity Intelligence
Bot Detection

Implementation Scale

Enterprise-wide Deployment

Impact Metrics

Cost Savings
Customer Satisfaction
Digital Expertise

Technology Category

Cybersecurity & Privacy - Identity & Authentication Management
Cybersecurity & Privacy - Application Security
Cybersecurity & Privacy - Intrusion Detection

Applicable Industries

Telecommunications
Software

Applicable Functions

Business Operation
Sales & Marketing

Use Cases

Fraud Detection

Services

System Integration
Cybersecurity Services

About The Customer

DAZN is the largest, fastest-growing global sports streaming service. It is leading the charge to give sports fans around the world affordable access to sport anytime, anywhere. DAZN guarantees affordable access on nearly every connected device, including smart TVs, smartphones, tablets, desktop computers and games consoles. DAZN has been created by fans, for fans, to give them a better and fairer way to watch sport. It is now available in nine markets, across four continents; Japan, Germany, Austria, Switzerland, Italy, Spain, Brazil, Canada and the U.S.

The Challenge

Affordable and flexible access to premium sport content is at the core of the DAZN proposition. The live and on-demand streaming service is available as either a monthly subscription in all markets and as an annual plan in the U.S., Canada and Germany, offering fans ultimate flexibility and value. It also offers a one-month free trial in most markets, designed to attract new customers to experience the service for the first time. However, there was a risk that fraudsters could potentially sign up to consecutive free trials or generate accounts for reselling purposes. There was also the threat of bot attacks, which use stolen or spoofed identity credentials to gain access. As DAZN was rapidly scaling around the world as a new, better and fairer way to watch the best sports, it needed a partner that would help optimize registration and payment security.

The Solution

With ThreatMetrix digital identity intelligence, DAZN can differentiate between new customers and customers who have had free trials before in near real time – as well as detecting and blocking fraudulent account use. What’s more, the technology enables DAZN to detect, block and adapt to automated bots from fraudsters who look to bypass defences. The ThreatMetrix solution is also able to detect low-and-slow bot traffic – where a bot controller adjusts to a “low-and-slow” speed in order to mimic legitimate customer traffic. This can make it harder to detect because it passes standard rate control measures used to detect high velocity bot traffic. LexisNexis® Risk Solutions looks across the Digital Identity Network® at bots seen in different organizations using, for example, the same IP address or same device. By linking these transactions across organizations, even if volumes are low, ThreatMetrix can identify them as bots.

Operational Impact

DAZN can continue to offer free trials to genuine subscribers.
Accurate detection and blocking of fraudulent new account registrations.
Prevention of individuals and automated bot traffic from abusing free trials.
Detection and prevention of fraudulent account use.

Quantitative Benefit

Reduction in fraud losses from non-payment and fraudulent credit card usage.
Reduction in false positives through accurate detection of fraudulent registrations.