Iris > Case Studies > Amazon's Global Learning Platform: A Case Study on Askalexa.com

Amazon's Global Learning Platform: A Case Study on Askalexa.com

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Technology Category
  • Platform as a Service (PaaS) - Application Development Platforms
Applicable Industries
  • Education
  • Retail
Applicable Functions
  • Maintenance
  • Sales & Marketing
Use Cases
  • Retail Store Automation
  • Theft Detection
Services
  • Training
About The Customer
The customer in this case study is Amazon, a multinational technology company that focuses on e-commerce, cloud computing, digital streaming, and artificial intelligence. Amazon is known for its disruption of well-established industries through technological innovation and mass scale. In this project, Amazon aimed to leverage its online influence and reputation in the offline world by developing a global learning platform, askalexa.com. The platform was designed to engage directly with retail staff, providing them with the necessary tools to guide their customers confidently in-store.
The Challenge
In 2019, Amazon sought to develop and launch a new global learning platform, askalexa.com. The challenge was to leverage Amazon's well-established online reputation and influence in the offline world. The platform was intended to engage directly with retail staff, providing them with the necessary tools to guide their customers confidently in-store. The platform needed to include deep dive customer scenarios based on real-life encounters, detailed product information, quizzes, and gamified learning. The goal was to encourage online participation and generate excitement about the products being sold. Iris, the agency appointed by Amazon, was responsible for the design and build of the platform, content creation, translation, and ongoing maintenance.
The Solution
Iris developed a best-in-class Learning Management System (LMS) for the askalexa.com site. The platform was designed to engage directly with retail staff, equipping them with the tools needed to guide their customers confidently in-store. The platform included deep dive customer scenarios based on real-life encounters, detailed product information, quizzes, and gamified learning. The whole platform was designed to encourage online participation and generate excitement about the products being sold. Iris was responsible for the design and build of the platform, content creation, translation, and ongoing maintenance. The site was launched in 2020 to five EU markets: UK, Germany, France, Italy, and Spain. Based on the positive reaction received, the platform is in the process of expanding into other markets including the U.S, Canada, Mexico, Australia, New Zealand, and Brazil.
Operational Impact
  • The launch of askalexa.com has been a success, with the platform being well-received in the five EU markets it was initially launched in. The platform has successfully engaged with retail staff, providing them with the tools needed to guide their customers confidently in-store. The platform's content, which includes deep dive customer scenarios based on real-life encounters, detailed product information, quizzes, and gamified learning, has been effective in encouraging online participation and generating excitement about the products being sold. The platform's success has led to plans for expansion into other markets.
Quantitative Benefit
  • The site was successfully launched in 5 EU markets: UK, Germany, France, Italy, and Spain.
  • 13 retail partners were onboarded including Media Markt, Saturn, Expert, Dixons.
  • The platform is fully responsive and accessible on any device.

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