Terms Glossary A Attribution
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Attribution

In computer science, attribution is a characteristic or property of an entity that can be used to describe its state, appearance, or other aspects. A usually good quality or feature that someone or something has.
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A usually good quality or feature that someone or something has.
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Branch
Branch
Branch provides the industry’s leading mobile linking and measurement platforms, unifying user experience and Attribution across devices, platforms, and channels. World-class brands like Instacart, Western Union, NBCUniversal, ZocDoc and Sephora rely on Branch to acquire users, retain customers, and drive more conversions.
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